Pidilite unveils Fevicol's 'Jugalbandi' campaign celebrating musical journey
The film highlights Fevicol bond with its signature traditional and quirky humor, celebrating connections and showcasing the brand's enduring appeal in a unique way
Sumit Rawat
Pidilite Industries has launched Fevicol’s latest campaign, 'Jugalbandi,' which showcases the musical journey of two brothers through a film that combines traditional charm and humor. This campaign marks the return of Fevicol's signature creativity, highlighting the strong bonds the brand symbolizes.
Bharat Puri, Managing Director at Pidilite Industries Ltd., expressed his thoughts on the campaign: “Fevicol, as a trusted household name, continues to uphold its core value of building Mazboot Jod (Strong Bond). Our latest Jugalbandi film humorously portrays Fevicol as an emblem of lasting connections and enduring strength. We are proud to launch this campaign in a year that holds special significance, as we celebrate the 100th birth anniversary of Fevicol’s founder, Balvantray Kalyanji Parekh.”
Piyush Pandey, Chief Advisor at Ogilvy India, added his perspective: “Fevicol’s Jugalbandi campaign underscores Fevicol’s unbreakable bond. Using a combination of Pidilite’s unique humorous style and the quirky musical journey of two brothers, we bring alive Fevicol’s commitment to forging enduring connections and resilience across generations.”
The film, crafted by Ogilvy India and directed by Prasoon Pandey of Corcoise Films, captures Fevicol’s unique storytelling through humorous real-life scenarios, offering viewers a delightful experience. This new TV commercial is a key part of Fevicol's broader marketing strategy, which includes a comprehensive communication plan across television, digital, and various other platforms. With this campaign, the brand seeks to reinforce and reaffirm its promise of an unbreakable bond.
