Xiaomi’s 3D Billboard Pops the Xiaomi 15 Ultra into Reality
Xiaomi debuts a 3D OOH spectacle in Chennai—projecting a life-size Xiaomi 15 Ultra that rotates, highlights camera features, and engages passersby with AR activation.
Prakhar
Pushing OOH Boundaries
In Chennai’s busy Nungambakkam Junction, Xiaomi erected a giant, rotating 3D model of its flagship 15 Ultra smartphone—complete with illuminated camera lenses and tactile texture mapping. The billboard’s motion caught driver-and-pedestrian eyes, transforming a static hoarding into a dynamic product showcase.
Interactive Augmentation
Passersby scan the on-site QR code to launch an AR experience on their phones: users can rotate the virtual 15 Ultra, explore its Leica-co-engineered camera modes, and take sample shots that overlay the billboard with real-time filters.
Driving Footfall and Buzz
The campaign ties to in-store demos offering hands-on trials and limited “Chennai Expo” launch bundles. Social media posts tagged #UltraIn3D amassed millions of organic impressions within the first week.
Marketing Insight
By fusing eye-catching 3D OOH with digital interactivity, Xiaomi maximizes reach and engagement—demonstrating how offline media can seamlessly integrate with online experiences to amplify product launches.
