FCB Kinnect and Flipkart Present 'Big Billion Days - After Dark' Experience

FCB Kinnect and Flipkart Present 'Big Billion Days - After Dark' Experience

 Flipkart has recognised  that gen z flourishes on retail therapy late at night time, even as daytime buying is the norm,—an perception the emblem and organization tapped into for launching ‘after dark #iykyfk,’ a curated sale that is designed especially for next-gen clients.

Leading as much as the big billion days sale, flipkart meant to exhibit its different product variety in a manner resonating with the gen z target market—in alignment with their favored purchasing hours and using their lingo. They aptly coined the hashtag #iykyfk (if you recognise you flipkart).Strategically placed close to popular hangouts, precise glow-in-the-dark billboards—visible best at night time—allowed customers to experiment a qr code and free up distinct get right of entry to to the after darkish sale.Different standout out of doors touchpoints protected audible billboards placed at gen z hotspots, such as mumbai’s carter avenue and in delhi. 

Flipkart drove engagement in the past due hours through x (previously twitter), instagram, and push notifications, vibing with next-gen clients. In a unique twist, the marketing campaign even swiped proper on courting apps.Speakme at the marketing campaign, rohan mehta, ceo, FCB kinnect & india, stated, “a amusing innovative concept, a deep information of the new-age customer, and faultless execution, all operating together to supply a top notch creative solution for flipkart large billion days. Our relentless force to leverage multiple touchpoints creatively turned this concept into a virtually integrated and unforgettable experience.”

Neville shah, cco, FCB kinnect & india, introduced, “the sharpness of the business trouble led to an resultseasily innovative solution. Achieving the right target audience turned into most effective half of the battle. Consider it like finding the birthday party. With this marketing campaign, we didn’t simply point to the birthday party; we gave night owls a reason to stay up and birthday party with us, all night long.”

Pratik shetty, senior director - advertising and media, flipkart, said, “as we gear up for the 'huge billion days,' our priority is to make sure that no client is left in the back of - specifically those shaping the destiny of shopping in india. We’ve usually strived to connect to hundreds of thousands across the us of a, and now we’re increasing our attain to empower new-age manufacturers keen to engage with the gen z target audience."