'I am the New' is a new brand campaign from Reebok

Suryakumar Yadav and actor Taapsee Pannu are featured in the new Reebok advertisement, "I Am the New."

The "I Am the New" campaign is an inspirational rallying cry for everyone who has ever felt limited by prejudice or out of place. It serves as a call to action for Indian youth to shatter barriers and realize their full potential.

Manoj Juneja, Chief Operating Officer of Reebok India, said on the event: "Reebok has played a crucial part in changing how the world views sports and fitness, and this campaign is all about securing that reputation and restoring our position at the top. Both of our new brand ambassadors exemplify the idea of sports as a vehicle for self-expression and empowerment. We're eager to strengthen our relationship with Indian youngsters and promote brand growth with their assistance. "I am the New" is more than simply a marketing initiative; it's a call to make athletics a priority in our daily lives and pursue excellence in all that we do.

Suryakumar Yadav, a cricket player, said of his affiliation with Reebok: "I'm pleased to associate with Reebok, a brand that resonates with my attitude on sports and fitness. I think that difficulties help people grow the most. The new Reebok advertising campaign captures my out-of-the-box strategy for the game wonderfully. Inspiring a surge of enthusiasm and kindling the 'I am the New' concept among the nation's youth is something I look forward to.

Actor Taapsee Pannu expressed her delight at being connected with Reebok by saying, "It is very thrilling to be involved with a company like Reebok that empowers you to stretch your boundaries and, most importantly, to be yourself. Although it may be simple to go with the flow, forging one's own path requires a great deal of guts, and Reebok's new advertising campaign strongly supports this idea. Our shared commitment in breaking down barriers and forging your own distinctive identity, whether in real life or in the movies, is beautifully captured by the "I am the New" ad. I'm honored to be a part of this movement and am looking forward to the brand's exciting future.