Disha Patani joins Hershey India as a brand ambassador for SOFIT
John Abraham and Disha Patani will work together to develop the brand's 'Fit is Fab' promise.
Disha Patani, an actor and fitness fanatic, has been chosen by Hershey India to represent the SOFIT plant-based beverage line.
Alongside John Abraham, who has been associated with the company for more than 7 years, Disha Patani is joining the SOFIT family. Disha and John are proponents of healthy living, and their shared beliefs about fitness and health are consistent with the brand's slogan, "Fit is Fab."
The pair can also be seen in SOFIT's newest TV commercial, which emphasises the importance of maintaining fitness from the inside out by choosing healthy activities and pushing customers to do the same.
"SOFIT is a brand of strategic importance for Hershey India," said Geetika Mehta, managing director of Hershey India. Disha Patani is a perfect fit for SOFIT given that consumers are becoming more health conscious and mindful eaters. She is the picture of fitness and perfectly supports the company's image. We are overjoyed to welcome her.
Disha Patani expressed her excitement to be collaborating with SOFIT when asked about her relationship with the organisation. It epitomises the virtues of a balanced, active lifestyle, which makes it a suitable option for fitness aficionados. I firmly believe that SOFIT accomplishes what I mean by saying that when you're fit from the inside, you look great on the outside.
"I am thrilled to welcome Disha to the SOFIT family," John Abraham continued. I've had a terrific relationship with SOFIT for a long time and love dealing with the company. My passion for the company is sparked by our shared commitment to fitness and health. As proponents of a healthy lifestyle, I hope Disha and I will continue to encourage customers to adopt one through our partnership with SOFIT.