DViO Secures Digital Mandate for EV Innovator MATTER's Growth

Full-stack marketing and growth company DViO has been appointed to manage the digital strategy for MATTER, an EV technology and energy storage company. The partnership aims to enhance MATTER’s brand presence and business growth across digital platforms. DViO’s responsibilities will encompass social media strategy, content creation, performance marketing, and customer engagement, all aligned with MATTER’s mission of revolutionizing mobility while promoting an aspirational lifestyle.

Arun Pratap Singh, Group CXO of Operations and Founder at MATTER, expressed enthusiasm about the collaboration, stating, “MATTER was founded to drive sustainable progress through innovative mobility solutions. DViO’s expertise in digital storytelling and engagement will help amplify our vision, making electric mobility a mainstream choice. We look forward to working together to inspire consumers and stakeholders with our commitment to a cleaner, greener future.”

Sowmya Iyer, Founder and CEO of DViO, shared her excitement, adding, “India is at the cusp of embracing sustainable, tech-driven mobility. MATTER’s groundbreaking approach deserves a strong digital presence to connect with audiences who value innovation and sustainability. At DViO, we’re thrilled to help establish MATTER as a leading lifestyle brand, leveraging digital media to highlight their cutting-edge technologies. Together, we aim to accelerate the adoption of clean mobility across India and beyond.”

This collaboration underscores MATTER’s dedication to transforming mobility while DViO’s strategic expertise will play a pivotal role in engaging audiences and promoting sustainable solutions.