Ola Mobility Welcomes Sidharth Shakdher as Global Chief Business Officer
Ola appoints former Disney+ Hotstar CMO, Sidharth Shakdher, to lead global business strategies, revenue growth, and marketing initiatives, signaling a significant move in the mobility sector
sociapanews Staff
Sidharth Shakdher, formerly the Executive Vice President and Chief Marketing Officer at Disney+ Hotstar, has recently taken on the role of Global Chief Business Officer at ANI Technologies (Ola Mobility), according to sources familiar with the matter.
In his new position, Shakdher will be responsible for overseeing Ola's revenue, growth, and marketing strategies both domestically and on an international scale. This encompasses managing existing mobility ventures and exploring opportunities in emerging sectors such as e-commerce. He will have authority over various functions, including growth, marketing, and the introduction of new initiatives across Ola's global operations.
Shakdher was a vital member of the founding leadership team at Disney+ Hotstar, where he played a pivotal role in steering marketing, international expansion, and the direct-to-consumer (D2C) business. Over his eight-year tenure, he was instrumental in transforming Hotstar into India's largest premium video streaming platform and the country's leading D2C subscription service.
During his time at Hotstar, Shakdher achieved notable milestones, including setting live streaming world records. His diverse responsibilities included roles in growth, operations, data science, and leadership of the advertising-supported video on demand (AVoD) business. He initially joined Hotstar in 2016 as the Senior Vice President and Growth Head, eventually ascending to the position of Executive Vice President and Chief Marketing Officer in January 2021.
Before joining Disney+ Hotstar, Shakdher served as the leader of marketplace and category marketing for Amazon in the United States. His professional background also includes leading innovations for Reckitt Benckiser's flagship brand, Dettol, in North America, successfully launching and establishing Dettol in the personal care segment for Reckitt. With a wealth of experience spanning over two decades, Shakdher has previously worked with prominent companies such as Xerox, HP, Canon, and Samsung.
