Crocs Unveils New Campaign with Karan Johar and Orry for #CrocsSquad Debut
Crocs Launches Campaign with Karan Johar and Orry, Celebrating Style and Self-Expression
Sumit Rawat
Crocs has introduced an exciting new campaign featuring renowned filmmaker Karan Johar and Orhan Awatramani, popularly known as Orry. This campaign is particularly significant as it marks Orry’s debut in the #CrocsSquad, further expanding the brand’s reach and influence.
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Yann Le Bozec, Marketing Vice President of Crocs ROW & Hey Dude International, highlighted the core values behind the campaign, stating, “At Crocs, personalization and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”
Mitali Sharma, VP of Production at Kulfi Collective, expressed her excitement about the collaboration, noting, “We are thrilled to partner with Crocs India on this campaign, featuring the cultural icons Karan Johar and Orry. Their unique synergy and impeccable comedic timing have allowed us to craft a narrative that is both hilarious and engaging. This campaign is designed to resonate deeply with the Gen-Z audience, showcasing Crocs as a fundamental element of their individualistic style."
The campaign not only reinforces Crocs’ dedication to authenticity but also aims to connect with a younger, trend-conscious audience by celebrating individuality and creativity through fashion.
