PUMA Unites Female Icons to Elevate Women’s Cricket in India

PUMA, a leading sports brand, has orchestrated a gathering of influential women, including actor Kareena Kapoor Khan, Vineeta Singh of SUGAR Cosmetics, boxing champion MC Mary Kom, fashion designer Masaba Gupta, and news anchor Faye D’Souza, to champion the cause of women's cricket in India.

These esteemed women will collectively attend a Women’s Premier League (WPL) match in New Delhi on March 10, demonstrating their support for and celebration of women athletes. PUMA unveiled this collaboration through social media, launching a massive campaign accompanied by a digital film featuring the five women.

In the digital film, the stars not only committed to watching the WPL match between Delhi Capitals and Royal Challengers Bangalore at the stadium but also extended a warm invitation to women from all walks of life to join them. They encouraged everyone to enjoy watching the game collectively during this unique Ladies' Night.

Karthik Balagopalan, Managing Director of PUMA India, emphasized PUMA's longstanding commitment to breaking gender biases and championing women's sports. He highlighted the crucial need for women to watch and embrace sports, marking a turning point in creating an equitable sporting landscape.

Expressing his enthusiasm for the campaign, Balagopalan commended the influential women—Kareena Kapoor Khan, Vineeta Singh, MC Mary Kom, Masaba Gupta, and Faye D’Souza—for using their voice and platforms to address this cause. He reiterated PUMA's advocacy for cricket as everyone's game, citing their earlier collaboration with Harmanpreet Kaur.

Kareena Kapoor Khan shared her excitement, acknowledging the significant performances by female athletes and stressing the potential for women's cricket to garner more attention. She emphasized the need for women to actively participate in changing the narrative around women's sports.

Vineeta Singh, Co-founder of SUGAR Cosmetics, expressed her honor in supporting PUMA's groundbreaking #CricketIsEveryonesGame campaign. As an entrepreneur, she recognized the power of breaking barriers and expressed commitment to transforming the viewership gap between men's and women's cricket.

Fashion designer Masaba Gupta highlighted the role of female athletes as powerful role models and emphasized the campaign's goal of revolutionizing women's cricket. She encouraged the active participation of women in this historic movement to celebrate athletic achievements regardless of gender.

PUMA's campaign aims to inspire change, level the playing field, increase fandom, and serve as inspiration for the future generation of women athletes. The collaboration signifies a significant step towards empowering women, fostering entrepreneurship, and boosting the sports economy beyond the boundaries of the sports arena.