Coke Zero’s Jump-Scare Ad Turns Fright into Refreshing Delight
Coca-Cola’s new Coke Zero spot uses playful jump scares to deliver lighthearted thrills, pairing unexpected frights with crisp refreshment and a catchy new jingle.
Prakhar
Coca-Cola’s Coke Zero brand has released a delightfully mischievous new ad, “Jump-Scare Refresh”, that reframes sudden frights as fizz-filled moments of joy. From dimly lit hallways to moonlit backyards, the campaign uses classic horror tropes, replacing screams with laughter and a slap of ice-cold Coke Zero on the lips.
Crafting the Perfect Fright-Fizz
Shot in high-contrast black-and-white with strategic bursts of Coke Zero’s signature red and black, the film opens on a character sneaking a midnight snack. A ghostly silhouette appears, cueing a spine-tingling buildup, only for the figure to unveil a Coke Zero bottle. The relieved gasp turns into a pop of the cap and a refreshing sip, complete with stylised “psshht” sound design.
A Jingle to Haunt and Delight
The ad’s catchy jingle, “When the dark comes calling, let the Zero bring the chilling”, echoes horror-movie strings over danceable beats. The blend of eerie and upbeat creates an infectious earworm, reinforcing the dual sensations of fright and refreshment.
Digital “Scare Kits” and Social Play
Coke Zero’s Instagram and TikTok channels invite fans to share their own “Jump-Scare Refresh” moments, using a branded AR filter that inserts faux ghosts into real-world videos. Top clips earn surprise midnight Coke Zero deliveries, turning frights into delivered delights.
Cinema Tie-Ins and Out-of-Home
Ahead of late-night horror screenings, Coke Zero will run 15-second “Jump-Scare” stings on cinema screens, catching moviegoers off guard. Outdoor billboards feature motion-activated sensors that trigger a sudden “Boo!” on a screen paired with Coke Zero imagery, bringing the jump-scare experience to the streets.
Final Thoughts
With its playful “Jump-Scare Refresh” campaign, Coke Zero proves that even fear can be fun when paired with a zero-sugar fizz. By cleverly subverting horror clichés and inviting consumer participation, Coca-Cola reaffirms Coke Zero as the go-to beverage for those craving a thrilling, guilt-free refreshment.
