Emami Dermicool’s AI-Generated Film Marks Bold FMCG Advertising Leap
Emami Dermicool debuts India’s first fully AI-generated TVC—blending algorithmic creativity with product storytelling—to showcase its cooling roll-on as the “Future of FMCG Ads.”
Prakhar
When AI Meets FMCG Creativity
Emami’s Dermicool has broken new ground with a 100% AI-generated television commercial, positioning itself as a pioneer in India’s fast-moving consumer goods advertising space.
The spot’s surreal visuals—ice-crystal motifs forming product shapes—and AI-composed soundtrack underscore the brand’s “cooling innovation” message.
Crafting the Algorithmic Ad
Emami’s creative team fed brand guidelines, product specifications, and target audience insights into a proprietary AI engine, which then produced storyboards, voiceovers, and animations.
Human directors oversaw the final edit, ensuring brand consistency and emotional resonance.
Amplifying through Owned Channels
The AI film premiered on national television and Emami’s YouTube channel, where behind-the-scenes “Making of the Future” reels detail the AI workflow.
Digital OOH displays in Delhi and Mumbai loop the ad continuously, sparking conversations on AI’s role in creative industries.
Industry Impact and Reception
Early reactions from industry panels praise Dermicool’s leap, calling it “a landmark moment for Indian FMCG” and predicting widespread emulation, though some creatives caution about over-reliance on algorithms.
The Road Ahead for AI Ads
Emami hints at rolling out AI-driven localisation, automatically generating ad versions in regional languages and contexts, further cementing Dermicool’s position as an innovator across both product and promotional fronts.
