Coca-Cola revitalizes Limca GlucoCharge with a fresh brand identity

The Coca-Cola Company has introduced a refreshed brand identity for its affordable glucose and electrolyte drink under its homegrown brand, Limca, unveiling the all-new Limca GlucoCharge. This beverage, with its unique combination of glucose and electrolytes, is designed to provide rapid rehydration and energy, making it the ideal choice for those facing everyday challenges and physical activities. Whether for on-the-go lifestyles or moments of intense exertion, Limca GlucoCharge energizes and revitalizes with every sip.

Limca GlucoCharge made its debut during the Olympics, accompanied by a squad of champions that included Neeraj Chopra, the Indian Men's Hockey Team, and badminton stars Satwiksairaj Rankireddy and Chirag Shetty. Through a series of brand films, Limca GlucoCharge showcased its commitment to supporting these athletes, empowering the dynamic duo in badminton, backing the powerful hockey team, and celebrating the golden boy with a 'silver' lining.

As the official hydration partner of the Olympic Games Paris 2024, Limca GlucoCharge played a crucial role in supporting champions in their pursuit of excellence. The brand salutes these athletes for their remarkable resilience as the world’s largest international multi-sport event concluded. This water-based, no-fizz drink is crafted for faster rehydration during various physical activities such as sports, travel, exercise, and demanding chores. Infused with real, refreshing lemon juice, Limca GlucoCharge not only provides functional benefits but also offers great taste, instantly revitalizing those who consume it.

Ruchira Bhattacharya, Senior Director of Marketing for the Hydration, Sports, and Tea category in India and South-West Asia at Coca-Cola, stated, "With Limca GlucoCharge, we're fueling champions both on and off the field, matching the energy of their unyielding spirit. We are proud to have supported our heroes for the Olympic Games Paris 2024. This reflects our commitment to driving excellence and recognizing the resilience of our athletes."

Namrata Parekh, Director and Co-founder of Meraki Sport & Entertainment, added, "The launch of Limca GlucoCharge marks a badge of honor and excellence for our Olympic campaign. The associations with athletes like Chirag Shetty and Satwiksairaj Rankireddy in badminton, Neeraj Chopra in javelin, and the Indian Hockey Federation are significant achievements for the brand. These partnerships are a testament to what corporate India must contribute to support the sports ecosystem. As we look forward to the journey to the Los Angeles 2028 Olympics, our commitment will only grow stronger.

Limca GlucoCharge is part of The Coca-Cola Company's ongoing commitment to providing a wide range of beverage choices under its #BeveragesForLife initiative, catering to both taste and functional benefits.