Dabur Chyawanprakash Sugarfree Launches Campaign to Promote Diabetic Health & Immunity

Dabur India has launched an awareness campaign for its Chyawanprakash Sugarfree product, focusing on the need for immunity support and vital organ health for those managing diabetes. As part of this initiative, a new TV commercial (TVC) titled ‘Aapka Angrakshak’ has been released to highlight the significance of staying healthy, especially for diabetics, ahead of World Diabetes Day.

The campaign addresses a crucial health concern highlighted by ICMR research, which shows that 1 in 4 Indians is either diabetic or pre-diabetic. This alarming statistic underscores the importance of balancing blood sugar levels, while also protecting the body against the risks associated with diabetes, including fluctuating insulin levels and harmful free radicals. According to Amit Garg, Marketing Head for Health Supplements at Dabur India, free radicals can damage essential organs such as the heart, kidneys, liver, and lungs. Garg explains that these fluctuations can weaken the immune system, leaving diabetics more vulnerable to infections.

Dabur Chyawanprakash Sugarfree stands out as a clinically-tested supplement tailored for diabetics, offering a sugar-free alternative that retains the well-known benefits of Dabur Chyawanprash. Formulated from a 5,000-year-old Ayurvedic recipe, it contains over 40 herbs including Amla, Ashwagandha, Giloy, and pure ghee, which are known for their antioxidant and anti-inflammatory properties. This blend aims to neutralize free radicals and promote vital organ health, thus enhancing immunity without impacting blood sugar levels.

The TVC conveys a simple yet strong message about Dabur Chyawanprakash Sugarfree as a reliable option for those seeking a safe, daily health supplement that meets the unique needs of diabetics. By strengthening immunity, it aims to protect users from everyday illnesses like coughs and colds, which can be more common and impactful for those with weakened immune systems.

Garg emphasizes that millions of people with diabetes face daily struggles to maintain a balanced lifestyle. Dabur’s Aapka Angrakshak campaign aims to motivate diabetics and health-conscious individuals alike to stay fit and adopt a healthier future. "Dabur Chyawanprakash Sugarfree offers immunity support without added sugar, which is ideal for diabetics and others looking to avoid sugar,” says Garg. “Through our campaign, we aim to inspire people to prioritize health and empower them to start their journey towards better wellness."

This campaign showcases Dabur’s commitment to innovation, backed by its Research and Development Center, to create health solutions that adapt to the evolving needs of consumers. With a goal to make healthy living accessible to diabetics and others, the Aapka Angrakshak campaign encourages everyone to start their journey to a healthier lifestyle with Dabur Chyawanprakash Sugarfree.