Kapil Sharma Makes Policybazaar Term Plans Relatable for Gen Z
Policybazaar enlists Kapil Sharma in a witty spot urging Gen Z to choose term-life insurance—balancing humor with clear financial guidance for first-time buyers.
Prakhar
Insurance marketplace Policybazaar has launched a digital campaign starring comedian-host Kapil Sharma to popularize term-life insurance among Gen Z and millennials. Through a 90-second sketch, Kapil humorously deconstructs misconceptions—“I’m young, I don’t need insurance”—and walks viewers through simple steps to secure affordable ₹1 crore cover from ₹999/month.
Humor Meets Financial Literacy
The film opens with Kapil fielding absurd queries: “Will my Pokémon cover my family?” He then pivots to clear analogies—comparing term plans to seat belts that cost pennies but guard against major risks.
A step-by-step on-screen graphic shows how to compare quotes, choose rider options (critical illness, waiver of premium), and complete digital underwriting in under five minutes.
Multi-Platform Rollout
YouTube Pre-Rolls & Instagram Reels: Bite-size Kapil punchlines drive to Policybazaar’s “Term Guru” landing page.
Twitter Threads: #KapilKaCover explainer threads break down policy jargon, retweeted by finance influencers.
Campus Activations: Pop-up “Insurance Kiosks” at colleges where students can selfie with a Kapil cut-out and get on-the-spot quotes.
Driving Lower-Age Adoption
Post–launch analytics show a 40% increase in term-plan inquiries from the 22–30 age bracket and a 25% uplift in conversion rates. Policybazaar positions term insurance as the simplest, most cost-effective way to protect loved ones—reinforced by Kapil’s trusted persona.
Marketing Takeaway
By leveraging a relatable celebrity and a mix of grounded humor plus actionable guidance, Policybazaar makes a traditionally dry product both entertaining and urgent for younger demographics.
