Spinny’s “God Promise” with Sachin Tendulkar Reinforces Trust in Used Cars
Spinny enlists cricket legend Sachin Tendulkar in its “God Promise” campaign, guaranteeing 3‑year warranties, 5‑day returns, and transparent pricing for pre‑owned cars.

Used‑car marketplace Spinny has raised the bar on trust with its new “God Promise” campaign, fronted by cricket icon Sachin Tendulkar, who also serves as a strategic investor. By pledging industry‑leading warranties, return periods, and price guarantees, Spinny aims to dispel buyer anxiety and make every purchase feel divinely secure.
Delivering on Divine Guarantees
At the heart of “God Promise” lies the Assured+ program, a three‑year, manufacturer‑equivalent warranty covering engine, transmission, and electrics for select cars. Buyers also get a five‑day, no‑questions‑asked money‑back window and a best‑price guarantee, ensuring no one pays more than Spinny’s advertised price.
Sachin’s Stamp of Approval
Tendulkar’s role goes beyond celebrity endorsement. In the campaign’s TVC, he walks buyers through Spinny’s rigorous 200‑point inspection and certifies that each promise is more sacred than a straight drive to the boundary. His calm, authoritative persona underscores that integrity and transparency are non‑negotiable.
Omnichannel Rollout
The “God Promise” message resonates across TV, digital, print, and OOH, billboards and branded cabs in metro hubs carry Tendulkar’s smiling visage alongside key pledge icons. On social media, short clips of his personal anecdotes about car buying weave authenticity into the narrative.
Changing Market Perceptions
Spinny’s transparent business model, amplified by Tendulkar’s credibility, is shifting how Indians view second‑hand cars—from risky gambles to well‑backed investments. Early campaign metrics show a 25% uptick in test‑drives and a 30% increase in user‑generated testimonials praising Spinny’s hassle‑free process.
Final Thoughts
By invoking a “God Promise” and aligning with cricket’s greatest performer, Spinny fuses divine assurance with rigorous business practices. The result: a campaign that at once comforts, convinces, and converts, proving that with the right guarantees, even the used‑car market can feel heavenly.