SUGAR Cosmetics Launches New TVC with Kriti Sanon

SUGAR Cosmetics has unveiled a new television commercial for its SUGAR POP - Ultrastay Transferproof Lipstick. The ad stars the brand's ambassador, Kriti Sanon, who showcases the lipstick's high-impact color and long-lasting formula.

The TVC, created by BC Web Wise, highlights the product's key feature: no-transfer. Whether it's a quick coffee run or a night out with friends, the lipstick stays put, ensuring a flawless look throughout the day.

The ad's creative concept, developed by BC Web Wise, aims to resonate with the young, on-the-go audience. It portrays real-life situations where smudging or fading can be a common concern, emphasizing the lipstick's ability to stay vibrant and bold.

Kusum Manral, Associate Creative Director at BC Web Wise, shared her thoughts on the campaign: "Our goal was to create a relatable and engaging story that showcases the product's unique benefit. The 'no-transfer' feature is something that every young person can appreciate, and we wanted to highlight it in a fun and authentic way."

With its fresh, youthful appeal and innovative product, SUGAR Cosmetics continues to make waves in the beauty industry. The new TVC is expected to further strengthen the brand's position and attract a wider audience.