Bumble apologizes for unconventional celibacy ad, clarifies intentions
Bumble explains ad as quirky portrayal for those frustrated with modern dating scene, aiming for humor and relatability
Sumit Rawat
Dating app Bumble issued an apology following criticism over an advertisement perceived to shame women who choose celibacy.
The contentious campaign featured a bold message: "A vow of celibacy is not the answer."
Bumble responded, stating that the advertisement intended to offer a quirky perspective on individuals "frustrated by modern dating."
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Acknowledging the misstep, the app swiftly removed the ads. In a statement, Bumble expressed regret, admitting, "We made a mistake. Our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating, and instead of bringing joy and humor, we unintentionally did the opposite."
The incident underscores the challenges faced by brands in navigating sensitive topics within advertising, highlighting the importance of considering diverse perspectives and potential ramifications.
