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Industry
Puma India and Bumble Host Singles-Only Run for ‘Singles Day’ Celebration

Puma India and Bumble Host Singles-Only Run for ‘Singles...

Deepanjali Nov 9, 2024 0 35

Puma India and Bumble unite for a unique singles-only run on Singles Day, bringing...

Campaigns
Love is Teamwork: Bumble Survey Reveals Shift in Festive Planning

Love is Teamwork: Bumble Survey Reveals Shift in Festive...

Deepanjali Oct 29, 2024 0 35

Bumble's survey shows a modern shift in Indian relationships, with couples valuing...

Industry
Bumble apologizes for unconventional celibacy ad, clarifies intentions

Bumble apologizes for unconventional celibacy ad, clarifies...

Sumit Rawat May 16, 2024 0 37

Bumble explains ad as quirky portrayal for those frustrated with modern dating scene,...

Industry
Bumble's Evolution: Empowering Women in Dating with Opening Moves Feature and Refreshed Identity

Bumble's Evolution: Empowering Women in Dating with Opening...

Sumit Rawat May 1, 2024 0 41

Bumble introduces Opening Moves, offering women more choice, alongside a revamped...

Industry
Love Beyond Limits: Brands Get Creative with Valentine's Day OOH Advertising

Love Beyond Limits: Brands Get Creative with Valentine's...

Sumit Rawat Feb 15, 2024 0 133

Brands embraced the love bug, pushing creative boundaries in this year's Valentine's...

Analysis
Are brands on social media treading delicate, risky paths?

Are brands on social media treading delicate, risky paths?

Sumit Rawat Dec 14, 2023 0 56

Industry experts advise closer collaboration between brands and platforms, emphasizing...