Hashtag Orange Wins Creative Mandate for The Krazy Kebab Co.

Hashtag Orange has won the 360-degree creative mandate for The Krazy Kebab Co. (KKC), a new brand under Sky Gate Hospitality, the parent company of Biryani by Kilo and Goila’s Butter Chicken.

As part of the mandate, Hashtag Orange has created the complete brand identity, tagline, packaging, and creative communication across print, digital, and outdoor platforms. Their new tagline, “Wayyy Too Krazzzyy,” has been launched online through a series of ad films, influencer activity, and social media communication.

Gaurang Menon, Regional and Creative Head (West), comments: “You don’t come across such brands too often where the mandate is ‘go crazy.’ The Krazy Kebab Co. team had a clear vision from the outset. It’s been a delight working on this brand and creating disruptive campaigns that are different from what you typically see in this category. The menu is delicious, and we wanted that to reflect in our communication but with its own crazy twist. Stay tuned—we have a lot of exciting things coming up for the brand.”

Building on this enthusiasm, Mukesh Vij, Founder of Hashtag Orange, added: “We are excited to embark on this journey with The Krazy Kebab Co. and showcase the bold flavors that define KKC. This campaign reflects our commitment to creativity and quality while showcasing our deep understanding of the target audience. By creating a solid marketing strategy that caters to all age groups, especially younger audiences, our aim is to highlight the diverse range of food that KKC offers.”

Vishal Jindal, Co-founder of The Krazy Kebab Co., shared his excitement: “As co-founder, I’m thrilled to introduce a brand that combines the bold, crispy flavors of our signature chicken and the rich tradition of Indian kebabs. We’re on a mission to redefine fast food with a menu that delivers deliciously crafted, high-quality kebabs and crispy chicken for everyone to enjoy. Our launch marks the beginning of a flavorful journey, and I’m excited to share this experience with food lovers everywhere.”