Etude appoints Palak Tiwari as first Indian brand ambassador.

Etude, a prominent Korean beauty brand celebrated for its trendy and colorful aesthetics, proudly announces actress Palak Tiwari as its first brand ambassador in India. Known for its extensive range of makeup and skincare products, Etude goes beyond mere functionality, offering a unique blend of cutting-edge technology and eye-catching packaging. The brand empowers consumers to explore their creativity and express their unique personalities through their beauty choices.

Palak Tiwari, a rising star in the Indian entertainment industry, brings her charm, grace, and magnetic presence to the forefront, perfectly embodying Etude's spirit of empowerment and individuality. Her involvement with the brand is akin to turning a new page in a storybook, marking the beginning of a fresh and exciting chapter for Etude.

Expressing her enthusiasm, Palak Tiwari shared, "I'm thrilled to become a brand ambassador for Etude. Being part of a brand that empowers people to embrace their uniqueness is incredibly exciting, and I can't wait to embark on this journey with Etude. I absolutely adore Etude's Water Tints & Fixing Tints! They're my go-to because of their versatility. Not only do they add a pop of color to my lips, but I also love using them as blush and even eyeshadow for a coordinated look."

Paul Lee, Managing Director and Country Head of Amorepacific India, commented on the brand's performance and strategic decisions, stating, "Etude is doing exceptionally well in the Indian market. As a popular K-beauty brand, Etude particularly resonates with Gen Z due to its youthful, vibrant, and cute packaging. Welcoming Palak Tiwari as Etude's Brand Ambassador reflects our commitment to connecting with our target audience. Palak's youthful energy and relatable persona make her a perfect fit for representing Etude's Gen Z-centric image in India. We believe her endorsement will further enhance the brand's appeal and visibility among Indian consumers, especially the younger demographic."

Mini Sood Banerjee, Marketing Head and Assistant Director at Amorepacific India, echoed this sentiment, saying, "Etude's decision to choose an Indian Brand Ambassador reflects our commitment to connecting with the diverse Indian consumer base. We are incredibly excited to have Palak Tiwari join the Etude family as our brand ambassador in India. We can't wait to see Palak Tiwari bring Etude's fun and creative spirit to life."

Joel Ju Hyeon Park, Brand Manager at Etude India, added, "Palak's endorsement can help Etude penetrate new demographics and increase brand awareness among Indian consumers. We believe she will inspire our customers to explore and express their unique beauty."

Etude's products are widely available on popular e-commerce websites such as Nykaa, Tira, Amazon, Myntra, Maccaron, and Boddess, making it convenient for consumers to access and enjoy the brand's offerings.