Aukera’s ‘Lock Your Love’ Campaign Celebrates Eternal Commitment

Aukera, a well-known Indian brand specializing in grown diamond jewellery, has launched its exciting ‘Lock Your Love’ campaign to celebrate the bonds of love and togetherness. This unique contest invites couples to participate in-store for a chance to win a stunning proposal ring worth ₹1 lakh. The campaign runs exclusively in Aukera's seven outlets, offering couples the opportunity to symbolically seal their love forever.

Proposal rings, often considered the more personal and intimate counterpart to engagement rings, are an essential part of this campaign. Unlike engagement rings, which tend to involve the opinions of families, proposal rings represent a private commitment shared between partners. Aukera’s specialty lies in these rings, which mark the beginning of a couple’s journey together. This focus on proposal rings has made the brand a popular choice for couples looking to start their new chapter in a special way.

Inspired by the Ponte Milvio Bridge in Italy, also known as the Bridge of Love, the brand has introduced a symbolic “Wall of Love” in all seven of its outlets. Couples visiting any store can receive a lock and key from the in-store team. They are then invited to seal their love on the Wall of Love, an act that symbolizes their eternal bond. The wall offers a unique, memorable experience for couples, creating a visual representation of their shared commitment.

Participants are encouraged to capture their moments on camera, sealing their love on the wall, and sharing these pictures on social media. By tagging Aukera’s official handles, they stand a chance to win the grand prize: a beautifully crafted proposal ring worth ₹1 lakh. The lucky winner will be selected through a lucky draw from the keys collected during the two-week-long contest.

Aukera’s campaign aims to make this special moment even more unforgettable by offering couples the opportunity to experience an emotional connection with the brand while celebrating their love. The engagement rings and proposal rings offered by Aukera are known for their exceptional craftsmanship and timeless elegance. The company’s dedication to creating rings that symbolize deep emotional connections resonates strongly with those looking to mark an important moment in their relationship.

This campaign is a perfect way for Aukera to showcase its love for craftsmanship, commitment, and personal moments shared between couples. The Wall of Love serves not only as a way to seal the love but also as a testament to the powerful emotions that accompany the decision to say “I do.”

For couples who are in the early stages of their journey, Aukera’s ‘Lock Your Love’ campaign is an exciting opportunity to celebrate their relationship and win an extraordinary proposal ring to cherish forever. With its exclusive in-store participation, memorable experience, and the opportunity to win a beautiful ring, Aukera continues to be a leading destination for couples looking to commemorate their most important moments.