Orchids’ Heartwarming Diwali Campaign, ‘Diyon Se Dil Tak,’ Highlights Empathy and Unity

In a heartfelt new Diwali campaign, Orchids The International School has released a film titled “Diyon Se Dil Tak”, meaning “From Lamps to Hearts.” The ad showcases the true essence of Diwali beyond just festive lights, focusing instead on empathy, unity, and joy. Orchids aims to communicate that Diwali is about nurturing relationships and creating a sense of belonging, rather than only material celebration.

The film tells the story of a group of students who, during their school’s Diwali festivities, connect with a long-serving staff member by making their Diwali special through thoughtful gestures. Through small acts of kindness, the students offer a deeper meaning to Diwali celebrations, emphasizing that the festival is about ensuring no one feels left out. The narrative aligns with Orchids’ educational vision of holistic development by promoting values like compassion, mindfulness, and community care.

Orchids’ commitment to holistic education is clear in this ad, as the school places importance not only on academic excellence but also on fostering mindfulness, empathy, and social responsibility. By demonstrating these values through the actions of its students, Orchids aims to shape students who are not just well-rounded academically but also compassionate and socially responsible.

Set against the backdrop of a bustling Diwali celebration at the school, the film captures how students make a significant connection with the staff member. Their thoughtful gestures serve as a reminder that the spirit of Diwali lies in spreading happiness and creating a sense of belonging that goes beyond just family and friends. By focusing on this aspect, the campaign redefines Diwali celebrations, stressing that the festival is an opportunity to make everyone feel valued and included.

In his comments on the campaign, Saurabh Jha, VP of Marketing at Orchids The International School, remarked that “Diyon Se Dil Tak” is about “lighting up hearts along with homes this Diwali.” Jha noted how the modern celebration of Diwali has become more focused on designer clothes, fancy dinners, and social media. Through this film, Orchids aims to bring back the traditional values of the festival, encouraging people to focus on spreading happiness with loved ones and those who may feel overlooked. “The core purpose of festivals is to spend them with dear ones and spread happiness, a spirit we have tried to bring to life through this film,” Jha added. He expressed the hope that this film would inspire people to reflect on how they can make a difference in their own communities.

The film’s tagline, “Diwali Pe Kisiko Akela Nahi Chhodte” (translated to “You are not supposed to leave anyone alone on Diwali”), sums up the campaign’s message of unity and compassion. By sharing the joy of Diwali with everyone around us, Orchids hopes to remind viewers of the festival’s true spirit and inspire kindness and inclusion in their own Diwali celebrations.

With this campaign, Orchids The International School not only aims to bring a deeper meaning to Diwali but also to redefine the role of schools in teaching values that extend beyond the classroom. Through “Diyon Se Dil Tak,” Orchids hopes to foster a community-focused spirit this Diwali and encourage everyone to share the light of Diwali with hearts around them.