Dabur Chyawanprash Unveils ‘Pujo with Dada’ AI Campaign for Durga Puja

Dabur Chyawanprash has rolled out an innovative and heartwarming AI-powered campaign for Durga Puja, called ‘Pujo with Dada’, featuring none other than the beloved cricket icon and brand ambassador Sourav Ganguly. This first-of-its-kind regional marketing initiative aims to combine modern technology with traditional festive greetings, creating a unique and engaging experience for people celebrating the festival.

The campaign, conceptualized and executed by BTDT Media with the guidance of content marketing consultant Garima Goel, takes a creative leap in how brands can connect meaningfully during festivities. The central idea is simple yet impactful: what if Sourav Ganguly, affectionately called “Dada”, could deliver personalized Puja greetings to every Bengali household? By infusing cutting-edge technology into the warm exchange of festive wishes, Dabur Chyawanprash has created a digital experience that’s memorable and heartfelt.

At its core, the campaign is about more than just brand presence. Dabur Chyawanprash seeks to immerse itself in the joy and tradition of Durga Puja, fostering togetherness and happiness. Sourav Ganguly, being a cultural icon in West Bengal, was the natural choice to front this initiative, further solidifying the campaign's deep-rooted connection with the local community. This AI-driven effort transforms conventional marketing by delivering a personal touch that stands out from typical advertisements.

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Amit Garg, the Marketing Head of Health Supplements at Dabur India Ltd, highlighted the vision behind this creative endeavor: “We believe that #PujoWithDada has not only brought happiness to West Bengal but has also redefined how brands engage during festive seasons. By integrating AI, we’ve made the Puja experience more memorable for everyone.” Garg’s words reflect the campaign’s aim to elevate the festive spirit using technology in a meaningful way.

The AI-led experience is hosted on a dedicated microsite, www.PujoWithDada.com, where users can create custom Puja greetings. Here’s how it works:

• User Input: Visitors can enter their name, the recipient’s name, and a phone number on the website.
• AI-Generated Messages: Using hours of recorded voice data, the AI engine recreates Sourav Ganguly’s voice to deliver a personalized video message, where he addresses the recipient by name and offers warm Puja greetings.
• Easy Sharing: Once generated, the video can be shared instantly via platforms like WhatsApp, making the experience quick, fun, and widely accessible.

BTDT Media, along with Garima Goel, brought this vision to life, using advanced AI techniques to create a campaign that has captured the hearts of people in West Bengal. The campaign has not only resonated deeply with the local culture but has also become a talking point for how brands can innovate and connect meaningfully during the festive season.

This AI-driven initiative is set to change how brands think about engaging audiences, turning simple greetings into a memorable and interactive experience that bridges technology and tradition. It’s a celebration of Durga Puja like never before, with a personal message from one of Bengal’s most loved icons.