Sprite launches 'Chill at Home' campaign featuring Vedang Raina

Sprite has launched a new campaign centered around the concept of 'Chill at Home,' aimed at helping teens relax after their demanding days. Recognizing the overwhelming pressures teens face—balancing studies, extracurricular activities, social expectations, and personal goals—Sprite understands that the stress doesn't just vanish when they get home. The campaign acknowledges the constant hustle of their lives and highlights the importance of finding time to unwind.

Featuring Vedang Raina, the campaign portrays Sprite as a refreshing partner for teens seeking relaxation after a long day. It positions Sprite as the ideal choice for moments of unavoidable stress and minor annoyances that are part of daily life. The campaign is set to roll out as a series of films that resonate with various aspects of teen life, including college experiences, social interactions, and societal pressures. The films incorporate clever humor, such as people popping out of bags, conversing refrigerators, and humorous exchanges, adding to the campaign's engaging narrative.

Sprite's campaign also utilizes AI technology to deliver 200 unique messages tailored to key moments in teen life, ensuring that the content is relevant and timely. Vedang Raina expressed his excitement about being part of the Sprite universe, stating, “I am thrilled to be part of the Sprite universe. Working with such an iconic brand that captures the cool and vibrant energy of today’s youth is an exciting opportunity. I totally relate to the insight, and the end-of-day chill is indeed crucial for our generation, including myself. Sprite’s cool and witty approach always brings a moment of calm amid the chaos.”

Sumeli Chatterjee, Senior Category Director of Sparkling Flavours at Coca-Cola India and South-West Asia, commented on the campaign, saying, "Every day is a hustle to maximize and achieve. At the end of the day, every teenager seeks a moment to relax. Yet, they often come home carrying the baggage and stress from their day. The creative strategy uses this metaphor of a bag to highlight the need to unwind. The 'Chill at Home' concept by Sprite cleverly captures this, with Sprite being the ultimate refreshing drink that encourages teens to relax after a hectic day. Vedang’s effortless cool vibe makes him the perfect fit to connect with today’s teens."

Vishwesh Krishnamoorthy, Director at Corcoise Films, added, “In today’s digital age, the day never truly ends. Everyone follows you home through your phone, your bag, and even in your head. This concept provided a great visual device for the film. Creating scenes where people who pester you pop out of backpacks was a fun challenge! The Sprite world is filled with unique and entertaining elements like talking fridges, people jumping out of backpacks, and Sprite bottles zooming around the room.”

Ritu Sharda, Chief Creative Officer at Ogilvy India (North), remarked, “Sprite has always been in tune with the pulse of youth. This film captures the everyday annoyances that college students experience, symbolized by the weight of a backpack. It represents the stress and burdens they carry throughout the day. Sprite steps in as the perfect way to unwind, transforming those end-of-day moments into something truly refreshing and rewarding.”

Sprite encourages teens in India to take a break from their busy lives and 'Chill at Home' with a bottle of Sprite. As daily pressures mount, finding a moment to relax becomes crucial. Whether cooling down after a long day or enjoying a peaceful moment, Sprite’s lemon-lime flavor offers the perfect refreshment. Let Sprite help you unwind at home and savor the relaxation you deserve.