ASCI Slams Real Estate and Betting Ads, Greenwashing Concerns Rise
ASCI exposes rampant violations in real estate and betting ads. Greenwashing also a major concern. Learn how ASCI is taking action to protect consumers.
Deepanjali
The Advertising Standards Council of India (ASCI) has released its latest report highlighting significant violations in the real estate and offshore betting sectors. The report also sheds light on the growing concern of greenwashing claims in advertising. Manisha Kapoor, CEO of ASCI, emphasized the importance of addressing these issues and ensuring ethical advertising practices. She highlighted the impact of partnerships with government regulators and the council's commitment to protecting consumer interests.
ASCI's Action:
To address these issues, ASCI has taken several steps:
- Reporting Violations: The council has reported violations to relevant authorities, including MahaRERA and the Ministry of Information and Broadcasting (MIB).
- Collaborating with Regulators: ASCI's partnership with regulatory bodies has strengthened its ability to combat misleading advertising.
- Enforcing Advertising Standards: The council continues to monitor advertising content and take action against non-compliant ads.
By exposing these violations, ASCI aims to create a more transparent and accountable advertising ecosystem. As consumers become increasingly aware of deceptive marketing tactics, it is essential for brands to adhere to ethical standards and provide accurate information.
