Tag: Asci

Inside Edge
ASCI issues guidelines to limit the use of brand extensions as ad surrogates

ASCI issues guidelines to limit the use of brand extensions...

These changes are outlined in Chapter III Clause 3.6 (a) of the ASCI code

Inside Edge
ASCI issues guidelines for charitable cause advertisements

ASCI issues guidelines for charitable cause advertisements

According to the regulatory agency, these advertisements must avoid employing images...

Industry
ASCI issues guidelines to counteract misleading advertising

ASCI issues guidelines to counteract misleading advertising

Forms a multi-stakeholder task team with DoCA to investigate these concerns

Inside Edge
Partnership announcements: Will influencer marketing remain influential?

Partnership announcements: Will influencer marketing remain...

The majority of industry participants believe that while the guidelines will make...

Inside Edge
Challenges and Opportunities for EdTech Advertising: ASCI Report

Challenges and Opportunities for EdTech Advertising: ASCI...

Suggests the RAISE model, which will assist marketers and creative professionals...