Twinkle Khanna Gets Real: Tata CLiQ Luxury Shopping Confessions Campaign
Tata CLiQ Luxury ropes in Twinkle Khanna for “The Big CLiQ Sale,” sharing unfiltered shopping confessions that blend sass, relatability, and luxe lifestyle fun.
Prakhar
Unfiltered Luxury Revelations
Tata CLiQ Luxury has launched a witty social campaign featuring author‑entrepreneur Twinkle Khanna, who humorously confesses her sale‑season misadventures—from cart‑abandonment anxiety to justifying extravagant splurges—while spotlighting The Big CLiQ Sale’s limitless luxury offers running through May 27, 2025.
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Signature Sass Meets Sale Madness
In the hero video, Khanna’s signature wit shines as she quips about her home transforming into a “warehouse” of delivery boxes, poking fun at universal shopping urges while seamlessly weaving in the sale’s up‑to‑50% discounts across fashion, beauty, and accessories.
Social‑First Format
Debuting on Instagram Reels and Twitter threads, the campaign includes interactive polls (“Which confession is your signature move?”) and UGC prompts inviting shoppers to share their own sale‑season blunders with #BigCLiQConfessions, driving engagement and social proof.
A Luxury Playground
Khanna’s confessions unfold against backdrops of premium brand wares—designer handbags, statement watches, and couture ensembles—emphasizing Tata CLiQ Luxury’s curated selection, no‑limit policy, and seamless online experience.
Closing the Cart
With a final wink, Khanna invites viewers: “Just remember, at The Big CLiQ Sale, there are no rules—only great finds.” This playful surrender to sale frenzy positions Tata CLiQ Luxury as the ultimate destination for fearless, unapologetic shopping adventures.
