Soha Ali Khan promotes Tata Simply Better oils, "Soha's choice

Actress-author Soha Ali Khan joins forces with Tata Simply Better, the plant-based brand under Tata Consumer Products Limited (TCPL), to spearhead a captivating digital campaign introducing their latest lineup of 100% pure and unrefined cold pressed oils. In the heart of the campaign, Soha sheds light on the four variants of these oils: Virgin Cold Pressed Coconut Oil, Cold Pressed Groundnut Oil, Cold Pressed Mustard Oil, and Cold Pressed Sesame (Gingelly) Oil.

With a blend of authenticity and credibility, Soha extols the virtues of these oils, extolling their premium quality and the myriad benefits they bring to everyday culinary practices, dubbing them 'Soha's simply better choice'. Through the digital film, she delves into the distinctive qualities of these oils, emphasizing their nutritional richness and authentic flavors. Unlike conventionally extracted oils, these cold pressed variants undergo minimal heat during extraction, thereby preserving their natural essence, aroma, and nutritional goodness, making them a perfect fit for daily consumption.

Soha, wearing multiple hats as an achiever, health enthusiast, and mother, infuses the campaign with relatability and insight. She engages the audience with thought-provoking questions about their cooking oil preferences, urging them to consider the refinement process and its implications on health and taste. "Kya aapka tel refined hai? Ya unrefined? Aur kabhi aapne socha iss refinement process mein hota kya hai?" she queries, encouraging viewers to delve deeper into their culinary choices and conduct thorough research.

In a bid to empower consumers with knowledge and autonomy, Soha advocates for informed decision-making. "Par aap sirf meri mat suniye, khud research karke dekh lijiye," she asserts, prompting individuals to explore and evaluate options independently. Her endorsement of Tata Simply Better Cold Pressed Oils resonates with the brand's ethos of enabling consumers to make conscious and informed choices in their culinary lifestyle.

Overall, Soha's participation in the campaign not only lends credibility but also amplifies the brand's message of advocating for healthier and more mindful living.