Havas Media India Secures Muthoot FinCorp's Media Mandate

Muthoot FinCorp has selected Havas Media Network India to handle its integrated media mandate. The Bengaluru unit of Havas Media will oversee media responsibilities for the brand, including OOH, digital platforms, television, print, and on-ground activations. 

The latest campaign, ‘Book My Gold Loan,’ featuring Shah Rukh Khan, has been collaboratively developed and executed by Havas Media India and Havas Worldwide India.

Shaji Varghese, CEO of Muthoot FinCorp Limited, stated, “Our partnership with Havas Media Network India is driven by their strategic expertise and understanding of our vision to revolutionize financial accessibility. This collaboration aims to enhance customer experiences and strengthen our position in India's financial services sector.”

Mohit Joshi, CEO of Havas Media Network India, added, “Our South operations have been consistently growing, and we are thrilled to partner with Muthoot FinCorp, a leading brand in India. We recognize the financial services sector's crucial role in economic empowerment and are aligned with Muthoot FinCorp’s values of integrity and customer-centricity. Together, we aim to foster financial empowerment and innovation.”