YouTube Shorts Boosts Brands Like Nestlé, Colgate in Print Campaign

YouTube Shorts is making waves across India’s advertising landscape, and YouTube’s latest print ad is proof of its substantial impact on major brands. Featured in The Economic Times and LiveMint, the ad showcases how YouTube Shorts has powered growth and engagement for big names like Nestlé, Colgate, upGrad, and Motorola. It offers an insight into how Shorts has become a game-changer for brands looking to boost digital presence and reach wider audiences.

For brands, the results have been impressive. The print ad highlights a range of statistics underscoring the impact of Shorts. For example, Colgate experienced an 18% rise in purchase lift by leveraging Shorts’ reach. Meanwhile, Nestlé tapped into the platform’s extensive user base, engaging 111 million viewers. Motorola saw a 35% increase in search activity, while upGrad lowered its customer acquisition costs by 34%, gaining high-quality leads at a reduced expense.

This print campaign arrives on the heels of YouTube's Brandcast India event, where Neal Mohan, YouTube’s CEO, announced a major milestone for the platform: YouTube Shorts has surpassed a trillion views in India. This achievement underscores the enormous popularity of the short-form video format in the country, particularly since Shorts made its global debut in India in 2020. Today, more than 11,000 Indian creators have over a million subscribers, a 50% increase year-over-year.

The ad also spotlights some of India’s top content creators who are thriving on the Shorts platform. Kamiya Jani, founder of Curly Tales, has gained 3.7 million subscribers for her engaging food, travel, and lifestyle content. Meanwhile, motivational speaker and influencer Raj Shamani has built a following of 4.3 million, showing the power of Shorts for a range of content niches. Larger followings belong to creators like Dushyant Kukreja with 46 million subscribers and Shivani Kapila Tyagi, also known as LittleGlove, who has 16.5 million subscribers.

Several industry leaders spoke at Brandcast about the success they’ve achieved using YouTube Shorts. Chandan Mukherjee from Nestlé India, Anna Ohlin from Ikea India, Vikrant Mudaliar from Dream11, and Girish Kalra from Tata AIA Life Insurance shared how Shorts has helped them connect with audiences and drive results.

To keep up with creators’ needs and make Shorts even more effective, YouTube has introduced new ad formats to the platform. These include interactive stickers, swipe gestures, and animated image ads, which improve engagement and create more opportunities for brands to interact with audiences in real time.

Another big update is YouTube’s expansion of Shorts’ video length, allowing for up to 3-minute videos. Effective from October 15, this change was a response to creators requesting more flexibility to deliver richer content. According to YouTube, “Starting on October 15, you can upload Shorts up to 3 minutes long. This was a top-requested feature by creators, so we’re excited to give you more flexibility to tell your story.”

By rolling out longer-form content and enhancing ad formats, YouTube continues to adapt Shorts to meet the needs of brands and creators. The platform’s growth reflects a commitment to helping Indian creators reach larger audiences, while also giving brands innovative tools to connect with consumers. As Shorts evolves, it’s clear that YouTube is committed to shaping the future of digital advertising in India.