Varun Dhawan's Spy Thrills Meet Swiggy Instamart's 10-Minute Delivery Promise
Varun Dhawan teams up with Swiggy Instamart and Prime Video for an ad that mixes spy action with everyday convenience, delivering laughs and surprises.
Deepanjali
Bollywood star Varun Dhawan brings both action and humor to Swiggy Instamart’s latest ad film, a fun crossover with Prime Video’s new series, Citadel: Honey Bunny. In a playful twist on spy movie thrills, the ad combines Dhawan's talent for dramatic moments with Swiggy Instamart’s super-fast delivery service, highlighting the ease and speed of getting everyday essentials delivered in just 10 minutes.
The ad film opens with Dhawan’s character, Bunny, relaxing at home with his daughter, Nadia, played by Kashvi Majmundar. Bunny’s peaceful afternoon is interrupted by an urgent message from his spy partner, Honey, asking him to get a CCTV camera for a top-secret mission. Instantly in full spy mode, Dhawan takes on this “mission” with gusto, setting off on a wild adventure that’s filled with high-stakes suspense and physical comedy.
In classic action-hero style, he goes to great lengths to secure the camera—breaking into a warehouse, dodging guards, and ultimately making an exaggerated escape, camera in hand. However, the twist comes when Bunny returns home to find that his daughter, Nadia, has already solved the “mission” with a much simpler solution.
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Nadia, calmly sitting on the couch, shows him the CCTV camera she ordered from Swiggy Instamart, which arrived in just 10 minutes. Amused by her father’s unnecessary dramatics, she delivers a cheeky line, saying, “Not everything needs to be so dramatic… delivered in just 10 minutes. Next time, just order from Swiggy Instamart, honey.” With this one-liner, Nadia captures the essence of the campaign: Swiggy Instamart’s speed and convenience make even spy missions a breeze.
This clever ad showcases not just Dhawan’s comic timing and flair but also Swiggy Instamart’s unique selling point—a 10-minute delivery guarantee that meets the demands of today’s fast-paced world. By pairing with Prime Video’s Citadel: Honey Bunny, Swiggy Instamart taps into the high-energy, suspense-filled world of spy thrillers, a genre that resonates with fans across India. Dhawan’s fans are sure to enjoy his playful take on the spy character, while Swiggy Instamart’s promise of lightning-fast delivery is underscored by the ad’s action-packed narrative.
This collaboration between Swiggy Instamart and Prime Video represents a win-win for both brands. For Swiggy Instamart, this is an opportunity to underscore the everyday convenience and reliability of their 10-minute delivery service, while Prime Video gets to introduce audiences to its new action-packed original series in a memorable way. By using Dhawan’s star power and the thrilling setup, the ad creates an entertaining connection that makes both the show and the delivery service stand out.
This ad film is an example of effective storytelling in advertising, merging Bollywood appeal with real-life convenience. By delivering a humorous yet impactful message, it serves as a reminder that, sometimes, high-stakes spy drama can be solved with just a few taps on your phone—thanks to Swiggy Instamart. Whether you’re on a “secret mission” or simply need something on the fly, Swiggy Instamart’s 10-minute delivery promise is there to save the day.
