Harpic's new campaign uplifts moods with clean, sparkling bathrooms

Harpic, a leading bathroom cleaning brand in India, has unveiled its latest campaign, "Bathroom Jagmagaye Toh Din Ban Jaaye," featuring actor Karan Wahi in the North and Erode Mahesh in the South. This campaign underscores the importance of bathroom hygiene by illustrating the strong link between a clean bathroom and a positive morning mood.

For many people, the bathroom is the first place they visit upon waking up. The cleanliness of the bathroom and its floors can significantly impact the start of the day and sometimes even affect how the rest of the day unfolds. A dirty bathroom with yellow stains and unpleasant odors can negatively affect one's mood, while a sparkling clean bathroom can boost spirits and set a positive tone for the day.

Harpic’s campaign highlights how its Bathroom Cleaner ensures a pristine bathroom, helping families begin their day on a high note. Compared to generic cleaning agents like detergent and bleach, Harpic offers superior cleaning, killing 99.9% of germs and leaving behind a pleasant fragrance.

Saurabh Jain, Regional Marketing Director for Hygiene at Reckitt - South Asia, stated, “At Reckitt, our goal extends beyond providing products; we aim to enhance lives through improved hygiene and health. We learned from our consumers that the bathroom significantly influences their morning routine. This insight inspired our latest campaign, 'Bathroom Jagmagaye Toh Din Ban Jaaye,' which demonstrates how a clean bathroom can transform mornings into moments of positivity and upliftment. The campaign reinforces Harpic’s role as an expert and trusted partner in cleanliness and hygiene.”

The campaign, conceptualized by Havas Worldwide India, features a unique brass band and musical elements to bring the concept of mood elevation to life. It highlights Harpic Bathroom Cleaner’s 10-times superior cleaning power compared to detergents, ensuring consumers start their day in a clean and positive space.

Anupama Ramaswamy, Joint MD and Chief Creative Officer at Havas Worldwide India, commented, “Forget breakfast or yoga—what’s the first thing you do after waking up? Step into the bathroom. An unclean bathroom can ruin your morning and set a dull tone for the day. Our campaign, 'Bathroom Jagmagaye Toh Din Ban Jaaye,’ creatively captures this universal truth with our catchy concept – ‘Mood Ka Band,’ blending entertainment with practical benefits.