YesMadam Partners with Shraddha Kapoor to Elevate At-Home Beauty Services

YesMadam has announced Bollywood actress Shraddha Kapoor as its new brand ambassador, featuring her prominently in its latest campaign. This collaboration aims to redefine the at-home beauty and spa service experience, establishing YesMadam as a leading name in the industry.

The campaign, titled “Har Expert, Salon Expert Nahi Hota,” highlights the brand’s dedication to providing exceptional, professional, and hygienic at-home beauty services. The humorous campaign video showcases Shraddha Kapoor in a relatable situation, emphasizing the importance of choosing the right salon expert. YesMadam's services promise 100% hygienic practices, use of genuine and high-quality products, transparent pricing, and the option for customers to use their own products.

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This strategic partnership is expected to significantly enhance YesMadam’s visibility, expand its user base, and drive exponential business growth. With an Annual Recurring Revenue of 100 crores, YesMadam aims to scale its brand positioning and organic reach nationwide through this collaboration.

Mayank Arya, Co-founder and CEO of YesMadam, described the partnership as a "game-changer," aligning perfectly with the brand's values of elegance and approachability. The campaign seeks to revolutionize the at-home beauty experience across India.

Akanksha Vishnoi, Founder and Chief Marketing Officer, added that Shraddha Kapoor's influence would help YesMadam connect with a broader audience and empower service partners by providing them with financial stability and growth opportunities.