Prega News Celebrates Expectant Dads’ Invisible Journey

Prega News Shines a Light on the Invisible Journey of Expectant Dads

This Father’s Day, Prega News, the trusted pregnancy detection kit brand from Mankind Pharma, is turning the spotlight on a story that often goes untold—the quiet, invisible journey of expectant fathers. With a heartwarming and insightful campaign, Prega News is challenging traditional narratives by recognizing the emotional, practical, and financial contributions that fathers make during pregnancy, even when their efforts remain largely unseen.

A Campaign Rooted in Real Experiences

The new campaign film features popular stand-up comedian Aashish Solanki, who steps into the shoes of an expectant father in a unique way—by wearing a pregnancy belly for a day. Through this humorous yet revealing experiment, Solanki attempts daily tasks like picking up objects and sitting through work calls, quickly realizing the physical challenges pregnant women face. The film’s tone is light and relatable, but its message is profound: while mothers’ journeys are visible and celebrated, fathers’ transformations often remain in the background.

The narrative takes a meaningful turn when Solanki’s pregnant wife, Rashi, and her friends arrive. The focus shifts, acknowledging the emotional and practical support that fathers provide throughout the pregnancy. This includes everything from late-night food runs and planning household budgets to offering emotional stability and making major life adjustments for the growing family.

The Emotional and Financial Side of Fatherhood

Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit at Mankind Pharma, explains the campaign’s intent: “This Father’s Day, we wanted to shine a light on the invisible half of pregnancy—the father’s journey. While the physical changes of pregnancy are visible in mothers, fathers too undergo a significant emotional transformation, taking on the responsibility of ensuring financial security for the growing family, working tirelessly to meet increased household needs, and making countless sacrifices to prepare for parenthood”.

Chatterjee points out that expectant fathers transition from carefree individuals to responsible partners, often working extra hours, planning long-term investments, and making critical life decisions to provide a stable foundation for their child’s future. These efforts, though not always visible, are crucial in creating a supportive environment for both mother and child.

Reflecting Modern Indian Families

The campaign draws inspiration from recent research showing that 95% of Indian fathers now believe parenting is a shared responsibility, and 94% actively participate in household chores and childcare. This marks a significant shift from traditional gender roles, reflecting the evolving dynamics of Indian families

By highlighting these changes, Prega News acknowledges that pregnancy is not just a physical journey for mothers but an emotional and practical transformation for fathers as well. The campaign honors the countless ways dads contribute—often quietly and without recognition—to the well-being of their families.

Every Line Tells a Story—His, Too

The film concludes with a powerful message: “Prega News wishes a Happy Father’s Day to all the amazing dads whose invisible journey may not be visible, but who stand by their partners through every joy and challenge of parenthood that begins with good news”.

With this campaign, Prega News reinforces its commitment to celebrating every aspect of the pregnancy journey. It reminds us that behind every confident expectant mother is often a supportive partner making crucial life decisions, sacrifices, and providing emotional strength—contributions that are essential but often go unacknowledged.

Setting a New Standard for Father’s Day Campaigns

By focusing on the “invisible journey” of expectant dads, Prega News is setting a new benchmark for Father’s Day campaigns in India. The brand’s approach is both progressive and inclusive, recognizing that the path to parenthood is a shared one, filled with unseen acts of love, responsibility, and care.