Your Rakhi, our envelope—celebrate with Zepto this Raksha Bandhan!

Get ready to elevate your Raksha Bandhan celebrations this long weekend with Zepto's exciting new campaign, "Rakhi Aapki, Lifafa Humara." Zepto is adding a modern twist to the traditional Shagun ka Lifafa, bringing festive cheer with a contemporary flair.

Following the impressive success of its third anniversary campaign—where Zepto fulfilled an astounding 750,000 orders—the brand is raising the stakes even higher. This Raksha Bandhan, Zepto is set to deliver over 3.5 million orders in just three days!

Zepto is reinventing the classic Shagun ka Lifafa with its unique style. Inside each Raksha Bandhan special Zepto lifafa, both brothers and sisters will find a special scratch card offering the chance to win prizes worth Rs. 5 crores. These prizes include cars, a luxurious trip to Dubai, iPhones, TVs, speakers, washing machines, and many other exciting gifts. The best part? Every lifafa contains a prize—no one will receive an empty envelope, not even the brothers!

To add to the festive fun, Zepto has launched a hilarious rap ad film that captures the playful teasing and affectionate bond between siblings. With a catchy tune and light-hearted humor, the ad is sure to bring a smile to your face.

Chandan Mendiratta, Chief Brand Officer at Zepto, commented, “The Shagun ka Lifafa is a culturally significant tradition during Raksha Bandhan, and we decided to take sibling rivalry to a whole new level. We’re excited to collaborate with Dabur and other partners, including Easemytrip, Ariel, and Tide, to offer exclusive prizes and experiences, making this festival even more memorable for our customers.”

Starting August 16, 2024, you can watch the Shagun ka Lifafa ad film across all digital and social media platforms.