Tag: Life

Campaigns

HDFC Life unveils new brand campaign in latest initiative

Sumit Rawat May 2, 2024 0 91

The film's premise centers on Gen Z's digital lifestyle, portraying them as independent...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Industry

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia CEO

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia...

Deepanjali Jan 7, 2025 0 190

Himanshu Shekhar steps down as GroupM Southeast Asia CEO after 25 years, leaving...

Campaigns

Enormous Channels Chalk-Fight Nostalgia in BGMI’s “Everybody Loves a Good Fight”

Enormous Channels Chalk-Fight Nostalgia in BGMI’s “Everybody...

Prakhar Apr 26, 2025 0 34

Krafton’s BGMI ad film “Everybody Loves a Good Fight,” by Enormous, maps schoolyard...

Campaigns

“Kriti’s Bagful of You”: Zouk’s Campaign Celebrates Modern Indian Women

“Kriti’s Bagful of You”: Zouk’s Campaign Celebrates Modern...

Prakhar Apr 26, 2025 0 44

Zouk by Zoha Mirza enlists Kriti Sanon for “Bagful of You” campaign, spotlighting...

Business Spotlight

Devyani International Acquires Controlling Stake in Biryani By Kilo Parent

Devyani International Acquires Controlling Stake in Biryani...

Prakhar Apr 26, 2025 0 38

Devyani International, India’s largest QSR operator, snaps up a controlling stake...

Business Spotlight

Tira Goes Beyond Beauty with Stylish New Lifestyle Merchandise Line

Tira Goes Beyond Beauty with Stylish New Lifestyle Merchandise...

Prakhar Apr 25, 2025 0 42

Tira expands from makeup to lifestyle, launching a limited-edition collection of...

Industry

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia CEO

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia...

Deepanjali Jan 7, 2025 0 190

Himanshu Shekhar steps down as GroupM Southeast Asia CEO after 25 years, leaving...

Campaigns

Enormous Channels Chalk-Fight Nostalgia in BGMI’s “Everybody Loves a Good Fight”

Enormous Channels Chalk-Fight Nostalgia in BGMI’s “Everybody...

Prakhar Apr 26, 2025 0 34

Krafton’s BGMI ad film “Everybody Loves a Good Fight,” by Enormous, maps schoolyard...

Campaigns

“Kriti’s Bagful of You”: Zouk’s Campaign Celebrates Modern Indian Women

“Kriti’s Bagful of You”: Zouk’s Campaign Celebrates Modern...

Prakhar Apr 26, 2025 0 44

Zouk by Zoha Mirza enlists Kriti Sanon for “Bagful of You” campaign, spotlighting...

Business Spotlight

Devyani International Acquires Controlling Stake in Biryani By Kilo Parent

Devyani International Acquires Controlling Stake in Biryani...

Prakhar Apr 26, 2025 0 38

Devyani International, India’s largest QSR operator, snaps up a controlling stake...

Business Spotlight

Tira Goes Beyond Beauty with Stylish New Lifestyle Merchandise Line

Tira Goes Beyond Beauty with Stylish New Lifestyle Merchandise...

Prakhar Apr 25, 2025 0 42

Tira expands from makeup to lifestyle, launching a limited-edition collection of...

Industry

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia CEO

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia...

Deepanjali Jan 7, 2025 0 190

Himanshu Shekhar steps down as GroupM Southeast Asia CEO after 25 years, leaving...