Sidharth Malhotra Becomes Maruti Suzuki DZire's New Brand Ambassador

In a move set to rev up excitement among car enthusiasts, Maruti Suzuki India has announced Bollywood star Sidharth Malhotra as the brand ambassador for its latest generation Maruti Suzuki DZire. Known for his stylish and confident persona, Sidharth is the ideal face for this new model, embodying the qualities that Maruti Suzuki seeks to inspire in its customers.

The all-new Maruti Suzuki DZire represents a bold leap forward, reflecting the company’s commitment to crafting exceptional vehicles for the Indian market. Maruti Suzuki’s DZire has been a favorite in the compact sedan category, and this latest version promises to continue its legacy while elevating the driving experience with enhanced style, comfort, and performance. According to Maruti Suzuki, the DZire caters to the modern, ambitious Indian consumer—a group that values both sophistication and practicality.

Partho Banerjee, Senior Executive Officer of Marketing and Sales at Maruti Suzuki India, expressed his enthusiasm for the partnership with Malhotra, stating, “India's growth story shines as a bright spot in the global landscape. This is driven by a new generation of ambitious, motivated individuals—people who constantly push their limits and achieve success. At Maruti Suzuki, we call them the ‘Thrivers.’ The all-new DZire is designed to cater to these Thrivers, with a blend of elegance, innovation, and reliability that matches their unique needs.”

He continued, “We wanted someone who truly embodies the spirit of a Thriver—someone ambitious and dedicated, someone who connects with this generation of go-getters. In Sidharth Malhotra, we found the perfect partner. His dynamic personality and relentless drive align with what the DZire stands for: confidence, ambition, and style.”

For Sidharth Malhotra, this collaboration marks an exciting chapter as he joins a legacy brand like Maruti Suzuki, one that has been synonymous with quality and trust in Indian households for decades. Known for his passion for high-quality cars and technology, Malhotra expressed pride in representing the DZire. “The DZire is a symbol of style and sophistication,” he said. “I’m thrilled to be part of Maruti Suzuki’s journey as they launch this incredible new model. The DZire is the perfect car for the Indian consumer—it’s reliable, stylish, and built with the future in mind. I look forward to this journey and to connecting with millions of Indians who trust Maruti Suzuki.”

This partnership reflects Maruti Suzuki’s focus on tapping into the aspirations of the younger Indian demographic. By aligning with popular figures like Malhotra, the brand reinforces its appeal among modern consumers who look for vehicles that mirror their success and ambitions. With a reputation for durability, the DZire aims to be not just a car, but a trusted partner in every journey.

The Maruti Suzuki DZire has long been a top choice for Indian families, and with this new generation model, the company seeks to elevate it further, offering improved design, functionality, and fuel efficiency. With Sidharth Malhotra as its face, the DZire is poised to appeal to a wider audience and set new benchmarks in the Indian automobile industry.