Amazon India to Launch Quick Commerce Service 'Tez'

E-commerce giant Amazon is set to revolutionize the Indian online shopping scene with the imminent launch of its quick commerce service, codenamed "Tez". This new service is designed to deliver groceries and daily essentials to customers' doorsteps within a matter of hours.

Amazon's foray into quick commerce marks a significant step for the company, especially considering the growing popularity of this segment in India. Key players like Blinkit, Swiggy Instamart, and Zepto have already made significant strides in this area, and Amazon's entry is expected to intensify competition further.

To facilitate the launch of Tez, Amazon is actively hiring and investing in its supply chain infrastructure. The company is leveraging its existing grocery delivery arm, Amazon Fresh, to enhance its delivery capabilities and meet the demands of quick commerce.

While the final name for the service is yet to be confirmed, sources indicate that it may be launched by late December or early next year. Amazon is exploring various strategies to ensure the success of Tez, including partnerships with logistics providers and the optimization of its delivery network.

The quick commerce segment has experienced exponential growth in recent years, driven by changing consumer preferences and the increasing demand for convenience. The segment is estimated to have witnessed a 280% surge in sales over the past two years, highlighting its immense potential.

Amazon's entry into this space is expected to further accelerate the growth of the quick commerce industry in India. The company's vast resources, strong brand reputation, and extensive customer base position it well to become a major player in this segment.