Viacom18 Wins Exclusive ISL Media Rights, Promises Multilingual Free Streaming

In a groundbreaking announcement, Football Sports Development Limited (FSDL) has declared Viacom18 Media Private Limited as the future hub of Indian football, marking a significant shift for the upcoming 2023-24 and 2024-25 seasons. The much-anticipated 10th season of the Indian Super League (ISL) is set to commence on September 21, igniting the passion of football enthusiasts as Kerala Blasters FC and Bengaluru FC face off at the Jawaharlal Nehru Stadium in Kochi.

Viacom18 will assume the pivotal role of being the sole media rights holder for ISL, India's premier football league, spanning both Digital and Linear TV platforms. A major highlight of this partnership is the extensive coverage offered in multiple languages, catering to the diverse fan base of the league. Furthermore, ISL matches will be accessible to fans free of charge via JioCinema's streaming platform, as detailed in the official press release.

Over the past decade, the Indian Super League has emerged as a driving force, catalyzing the growth of football in India, both on and off the field. In its forthcoming growth phase, Viacom18 is poised to be the ideal collaborator, leveraging its robust digital capabilities to connect with the evolving demographics of sports enthusiasts. Viacom18's JioCinema, renowned for its pioneering live streaming experiences during events like the FIFA World Cup Qatar 2022™ and TATA IPL, will continue to elevate the ISL viewing experience.

A spokesperson for Football Sports Development Limited expressed delight in welcoming Viacom18 as the media rights partner for the Indian Super League. This partnership is seen as a significant step towards realizing the initial vision of transforming the Indian football ecosystem. As the league embarks on its 10th year of nurturing football in India, aligning with a partner that shares the vision of expanding football consumption in the nation is deemed highly valuable. Viacom18's track record in delivering a fan-centric football experience, commencing with the FIFA Football World Cup, solidifies their status as the ideal partner as Indian football ventures into the next decade of growth.

Viacom18 Media Private Limited's spokesperson reflected on this achievement, emphasizing the importance of securing the streaming and broadcast rights for ISL. This strategic move is viewed as a significant stride toward building a distinguished portfolio of footballing action. The ISL has played a pivotal role in reviving Indian football in recent years, and this exclusive media partnership enables Viacom18 to actively contribute to the sport's development within the nation. With an exciting era for Indian football on the horizon, Viacom18 aims to kindle a renewed fervor among every Indian football enthusiast through its comprehensive presentation of the league.

The eagerly awaited ISL Season 10 is scheduled to kick off in prime time at 8:00 PM, with double-header matches beginning at 5:30 PM. Football fans across India can look forward to a thrilling season ahead, with Viacom18 at the helm of media coverage, promising an immersive and inclusive experience for all.