Vaani Kapoor Joins STRCH as the Face of Activewear Revolution

Indian activewear brand STRCH has taken a bold step forward by announcing Bollywood star Vaani Kapoor as its brand ambassador. Known for her fitness-focused lifestyle and impeccable style, Kapoor embodies the brand’s vision of promoting active living with confidence and comfort.

Prithvi Bhagat, founder of STRCH, shared his excitement about the collaboration, stating, “Vaani Kapoor’s partnership with STRCH as the brand ambassador reflects our shared belief in promoting an active lifestyle. With her status as a fitness and fashion icon in India, Vaani is the perfect choice to help revolutionize the activewear industry. Our premium, modern designs aim to empower individuals to live actively while staying stylish.”

Echoing this enthusiasm, Vaani Kapoor expressed her delight at joining the brand. She said, “I am thrilled to partner with STRCH, a brand that truly understands the needs of today’s fitness enthusiasts. For me, comfort and style go hand in hand when it comes to activewear, and STRCH’s innovative designs and premium fabric blend match my expectations perfectly. I hope this collaboration inspires others to embrace an active and confident lifestyle.”

The STRCH activewear collection offers a variety of options designed for modern fitness and fashion lovers. Their range includes apparel crafted with premium fabrics and functionally advanced designs, tailored to meet the demands of high-energy activities while ensuring a stylish look.

The brand’s products are easily accessible through multiple channels, including its official website, mobile app, and leading e-commerce platforms like Myntra, Nykaa, Amazon, and Flipkart. Additionally, STRCH connects with its customers through flagship stores and pop-up experiences in key locations, offering a personalized shopping experience.

This partnership aims to solidify STRCH’s position in India’s fast-growing activewear market, which is witnessing a surge in demand from fitness enthusiasts seeking a blend of style, functionality, and comfort. With Vaani Kapoor on board, STRCH is set to inspire individuals across the country to prioritize active living and explore premium activewear options.

STRCH’s collaboration with Kapoor represents more than just an endorsement; it is a statement about the evolving preferences of India’s fitness-conscious population. By combining celebrity influence with innovative product offerings, STRCH is poised to make significant strides in the activewear space.