Tusshar Kapoor channels his 'Golmaal' character Lucky to promote boAt's new Deadpool Airdopes, after Bulla
boAt's in-house campaign showcases Mukesh Rishi reprising his iconic 'Bulla' role, alongside social media influencer Abdu Rozik, adding a unique flair to the promotion
Sumit Rawat
boAt has announced a new partnership with Marvel Entertainment to celebrate the release of the movie "Deadpool & Wolverine." To mark this collaboration, boAt has introduced the exclusive Deadpool Edition Airdopes Alpha, available only on Flipkart and the boAt website. The launch is accompanied by a vibrant marketing campaign, "Go Crazy," which captures the essence of Deadpool's wild personality.
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The campaign kicks off with a humorous twist as boAt's co-founder and CMO, Aman Gupta, finds his car humorously vandalized by his marketing team, following his instruction to "Go Crazy for the campaign." This playful incident sets the tone for a series of entertaining videos that showcase the campaign’s quirky elements.
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The videos feature well-known personalities: Indian actor and producer Tusshar Kapoor, Tajikistani playback singer, boxer, and social media influencer Abdu Rozik, and Indian actor Mukesh Rishi, famous for his 'Bulla' character. Each brings their unique flair to reveal the Airdopes Alpha edition. Reflecting Deadpool's irreverent spirit, the videos break the fourth wall, adding humor and a touch of madness to the narrative.
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In the first video, Mukesh Rishi (Bulla) unboxes the Airdopes Alpha Deadpool edition with his signature rhyming style. The second video features Abdu Rozik boxing in the ring, competing for the coveted Airdopes Alpha. The third video shows Tusshar Kapoor promoting the limited edition Airdopes Alpha in his iconic character style. Each portrayal highlights the exciting and eccentric nature of the Deadpool-themed Airdopes Alpha.
The campaign also includes offline elements, with creative posters displayed along select Metro Lines of the DMRC metro. These posters, infused with Deadpool's distinctive humor, aim to engage commuters and build anticipation for the product launch. One standout poster cheekily states, "Listening to gossip isn’t cool, but these Airdopes are."
Aman Gupta, Co-founder & CMO of boAt, expressed excitement about the collaboration: "We are thrilled to partner with Marvel’s 'Deadpool & Wolverine' movie. This aligns perfectly with our brand's commitment to creativity and innovation. We look forward to delivering a blend of humor and superior audio quality to our customers through this exciting campaign and product."
The Deadpool Edition Airdopes Alpha, priced at INR 999, will be available exclusively on Flipkart and the boAt website. This limited-edition product is expected to appeal strongly to Deadpool fans, offering a unique and immersive audio experience.
