TTK Healthcare'S Deo Brand Eva Signs Rashmika Mandanna As Ambassador
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Rashmika Mandanna has been named as the brand ambassador for Eva, a women's deodorant product owned by TTK Healthcare. For this, a brand film starring the actor was released. The actor has a two-year contract and will represent the company's entire line of fragrances.
Rashmika appears in EVA's brand-new commercial, which celebrates each woman's own individuality and reiterates the company's slogan, "With EVA, Special Happens." The new brand film captures the most crucial stage in a young girl's life when she is starting to accomplish her aspirations with great excitement, and the brand brags about its strong product features. The national sensation Rashmika Mandanna has achieved success on both the critical and business fronts by starring in many noteworthy films, raising her bar with each character she so assuredly portrayed. A growing fanbase has been showing their love not only from one region but from all around the country thanks to a diversified lineup of films.
The opening scene of the film shows Mandanna sitting on the outdoor campus and observing a theatrical performance by her friends as they practise choreographed dance steps, representing this young, everyday girl who has her share of self-doubt moments. She is about to join them when she is paralysed with self-doubt. but after she puts deodorant on, she joins the crowd. The ad has been produced by Dharma Production and creative agency, Curry Nation.
Speaking about her association with EVA Rashmika Mandanna comments, "I have always firmly believed that confidence and positivity come from within you. I discover that I'm drawn to situations, people, and things that are inspiring and boost me at every turn. The company's wider narrative normalises the self-consciousness and self-discovery that every young lady experiences throughout her life. It has been a very satisfying experience working with them, a brand that so wonderfully captures young Indian girls and their distinct and individual personalities as they mature.
Vishal Vyas, head of marketing at EVA, commented on the announcement and brand film, stating, "Our main goal has always been to prioritise our brand in a way that spread optimism and boosts one's confidence through EVA's usage. It has been a pleasure working with Rashmika Mandanna, a sincere optimist. Since she offers a fresh viewpoint and newness to the film, we are grateful to have her on board as the EVA brand ambassador. We also believe that something remarkable will result from this unique connection to the brand.
Global Newswire reports that the Indian market for perfumes and deodorants, which was worth over $970 million in 2019, is expected to rise at a CAGR of over 13% and top $2 billion by 2022.
