Dabur India Ltd Signs Deepika Padukone As Brand Ambassador Of Dabur Amla Hair Oil

On Monday, 26 September 2022 Dabur India Ltd announce, Deepika Padukone as the new brand ambassador for the Dabur Amla hair oil brand. Dabur India, a personal care brand, has debuted a new advertising campaign titled "Photocopy Nahi, Chuno Asli Amla, Dabur Amla" which features Bollywood star Deepika Padukone.

In the campaign, Deepika Padukone urges the use of "Asli Amla Dabur Amla", which can strengthen hair up to two times more than regular amla hair oil. When it comes to hair care, she also exhorts people to avoid using any Artificial amla oil.

This campaign uses the concept of a photocopy to combat the numerous me-toos on the market. It emphasises that Dabur Amla Hair Oil is the original amla hair oil and that if one wants to maintain strong and healthy hair, they need not skimp on quality. The Ogilvy India-North-concepted TVC will be broadcast live on all television networks, social media, and other digital platforms.

Abhishek Jugran, vice president of marketing at Dabur India Limited said, "We are thrilled to welcome Deepika Padukone to the Dabur Amla family. We are convinced that this affiliation will boost the brand even more and enable us to engage with customers more effectively. Millions of women all over the world have been given the power to feel more confident and beautiful thanks to Dabur Amla hair oil, which has always been connected with strong, long, and beautiful hair. With a tradition spanning over 80 years, it has always been a reliable brand. Deepika is a perfect fit for our brand because of her charismatic personality, all-India appeal, and self-made nature. She is also stunning and compassionate.

Deepika Padukone said the following about her association with Dabur Amla Hair Oil: "I am thrilled to be joining the legendary Dabur Amla Hair Oil family, which in my opinion has empowered women for decades. My weekly practice includes nourishing my hair with Dabur Amla Hair Oil because it undergoes a lot on a daily basis.

According to Jugran, Hair oil is a crucial component of the traditional Indian way of life, and generations of women have relied on its all-natural advantages to maintain strong, healthy hair. When it comes to making your hair strong and attractive, the brand Dabur Amla has become synonymous with hair oiling and has proven time and time again to be the greatest option.

According to Prakash Nair, President & Head of Office at Ogilvy India (North), Dabur Amla Hair Oil is an iconic brand that has been endorsed by prominent Bollywood queens. As the new brand ambassador, Deepika Padukone, who is well-known for her sense of style, is the ideal partner to further establish the brand's reputation for beauty.

Ritu Sharda, Chief Creative Officer of Ogilvy India (North) said, "Dabur Amla is linked with beautiful hair and has always had the leading actresses of Indian cinema as the face of the brand. We are overjoyed that Deepika Padukone is this year's Dabur Amla Hair Oil brand ambassador. She embodies grace and beauty, and we have no doubt that she will accomplish wonders for this well-known company. This advertising campaign emphasises how the original and best hair oil, Dabur Amla, is and will always be.