TCM Secures Exclusive Sponsorship Rights for ACC Asia Cup

TCM Sports Management has secured a major win in the world of cricket. The company has been awarded the exclusive commercial sponsorship rights for all Asian Cricket Council (ACC) Asia Cup tournaments until 2031. This long-term partnership will allow TCM to shape the branding landscape for these prestigious events.

The Men's and Women's Asia Cups, as well as their Under-19 and Emerging Teams counterparts, will all be under TCM's purview. This provides a fantastic opportunity for brands to connect with the massive and passionate cricket audience across Asia.

TCM plans to elevate the fan experience through innovative initiatives. This includes creating tournament anthems, mascots, trophy tours, and even introducing the first-ever ACC Awards. These efforts aim to enhance the cultural relevance and brand impact for sponsors.

Shammi Silva, Chairman of the ACC's Finance & Marketing Committee, expressed his enthusiasm for the partnership. He highlighted the growing popularity of Asian cricket and the potential for sponsors to reach a vast audience.

Lokesh Sharma, Managing Director of TCM Sports Management, shared his excitement about the opportunity to work with the ACC. He emphasized the importance of the Asia Cup in the cricket calendar and TCM's commitment to delivering exceptional sponsorship experiences.