“Safe Hai Toh Sahi Hai”: Canara Bank Champions Financial Security
Canara Bank’s new “Safe Hai Toh Sahi Hai” campaign underscores secure banking practices, digital vigilance, and consumer trust through relatable stories and expert advice.
Prakhar
Canara Bank has rolled out its “Safe Hai Toh Sahi Hai” campaign to reinforce the importance of financial security and digital vigilance among consumers. Through a series of light-hearted yet informative ads, the bank addresses growing concerns over fraud, cyberthreats, and responsible money management, positioning safety as the cornerstone of modern banking.
Framing the Message
The Hindi-taglined campaign translates to “If it’s safe, then it’s right”, emphasising that no transaction is worthwhile without proper safeguards. Three 45-second films feature everyday scenarios: a student about to share an OTP over the phone, a small-business owner tempted by too-good-to-be-true digital lending offers, and a retiree receiving suspicious WhatsApp messages claiming prize winnings.
Relatable Storytelling
Each vignette builds tension: the OTP caller looks uncertain, the merchant’s eyes narrow in suspicion, the retiree’s excitement flickers into doubt. Just as they hesitate, a friendly Canara Bank avatar appears on their smartphone screen, offering guidance, authenticating messages, and directing them to official apps. The reassuring tagline wraps each story, reminding viewers to pause and verify before proceeding.
Educating Through Entertainment
Beyond broadcast TV, the campaign extends to social media with animated explainer videos on phishing, UPI safety, and password hygiene. “Safe Banking Tips” carousels on Instagram present quick dos and don’ts, while a chatbot on the bank’s website offers 24×7 guidance on suspicious transactions, bridging awareness with action.
Branch-Level Workshops
To reach non-digital audiences, Canara Bank is hosting “Safe Banking Clinics” at select branches, offering hands-on demos of mobile-banking apps, mock phishing simulations, and printed safety checklists. Customers leave with newfound confidence in identifying fraud and using digital channels securely.
Expert Endorsements
Industry experts, cybersecurity consultants and RBI representatives feature in short interviews, underscoring the campaign’s credibility. Their insights on evolving threats, secure password practices, and regulatory safeguards lend weight to Canara Bank’s safety-first message.
Final Thoughts
With “Safe Hai Toh Sahi Hai,” Canara Bank champions a proactive stance on financial security, transforming anxiety into empowerment. By combining relatable storytelling, educational content, and expert advice, the campaign fosters a culture where safety is recognised as the first step toward smart banking, ensuring customers transact with confidence, every time.
