Akshay Kumar stars in APL Apollo's 'Roof Tuff' steel ad

APL Apollo Steel Tubes, a prominent steel tube manufacturer in India, recently debuted a captivating television commercial starring the renowned actor Akshay Kumar, showcasing their latest product, Roof Tuff – Color coated coils. This 60-second advertisement, crafted in collaboration with Crayons, presents Akshay Kumar as 'THE TUFF HERO', engaging in exhilarating Parkour stunts while highlighting the exceptional durability and strength of APL Apollo's Roof Tuff.

Set in the fictional town of ‘Satranga’, the TVC unfolds as Akshay Kumar narrates an action-packed tale to his daughter, recounting how he met her mother. Flashing back twelve years prior, viewers are transported into the adrenaline-fueled pursuit of a thief who snatches his (future) wife's necklace. The chase transpires across rooftops, with Akshay Kumar showcasing his agility and toughness while navigating obstacles, effectively demonstrating the resilience of APL Apollo Roof Tuff.

Expressing his enthusiasm, Sanjay Gupta, the chairman & MD of APL Apollo Tubes, stated, "At APL Apollo, our unwavering commitment to innovation and delivering top-quality products is paramount. Our collaboration with Akshay Kumar for the Roof Tuff TVC exemplifies our dedication to excellence and toughness, ensuring that our customers receive nothing short of the best."

Rahul Gupta, the director of APL Apollo Building Products, emphasized, “Every aspect of our products reflects a steadfast dedication to excellence and customer satisfaction, from conception to fruition. Experience unmatched performance and precision with our coils, setting a new benchmark in color coating sheets. Explore the robust and resilient color coated sheets by APL Apollo, qualities that resonate deeply with our new brand ambassador – Akshay Kumar.”

Chief Brand Officer & Group Head of Marketing, Charu Malhotra, remarked, "The launch of our new TVC with Akshay Kumar underscores our relentless pursuit of innovative and impactful ways to connect with our audience. Through this compelling narrative, we aim to showcase the durability and reliability of APL Apollo's Roof Tuff, setting new standards for toughness and performance in the industry. We are committed to extensively promoting the campaign through a comprehensive integrated marketing strategy encompassing TV, radio, cinema, and digital platforms."

Apollo RoofTuff, renowned as India's roofing specialist, offers a roofing solution that combines strength and style for various structures. With its innovative design and superior quality, Apollo RoofTuff sets a new standard in roofing excellence, providing buildings with the durability and aesthetic appeal they deserve.

The applications of Roof Tuff span across commercial and industrial sectors, including warehouses, manufacturing plants, distribution centers, office buildings, retail stores, logistics hubs, business parks, and commercial complexes. Moreover, Roof Tuff finds utility in select residential areas, offering a versatile roofing solution for diverse needs.