Supergoop! Debuts in India with Daily Sunscreens via Nyka

US sun‑care pioneer Supergoop! launches in India exclusively on Nykaa, offering daily SPF formulas that blend skin care, lightweight coverage, and antioxidant protection

Prakhar Prakhar
Apr 23, 2025 - 14:04
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Supergoop! Debuts in India with Daily Sunscreens via Nyka

American sunscreen specialist Supergoop! has officially made its Indian debut, partnering exclusively with top beauty e‑tailer Nykaa to introduce a curated lineup of daily‑use sunscreens. Known abroad for sun protection that doubles as skincare, Supergoop! aims to reshape Indian routines where UV defence meets hydration and cosmetic finesse.

Crafting the Daily Sun Shield

Supergoop!’s India launch features five hero textures: from sheer mineral mists and gel‑cremes to tinted moisturisers with SPF 40. Each formula blends antioxidants like vitamin C and sea buckthorn to neutralise free radicals, helping prevent pigmentation and premature ageing while keeping skin soft.

Educating for Adoption

Recognising India’s year‑round sun intensity, Supergoop! and Nykaa rolled out “SunSense” digital workshops. Dermatologists and beauty influencers co‑host live demos on application techniques, layering sunscreens under makeup, and debunking myths (e.g., “oily skin can’t use sunscreen”). These sessions aim to normalise daily SPF across demographics.

Exclusive Nykaa Activation

Nykaa offers special “SunStarter” kits bundling travel sizes of Supergoop!’s Unseen Sunscreen and Glow Screen Serum. First‑time buyers get instant cashback and limited‑edition Nykaa tote bags, driving trial and social‑media unboxing buzz.

Retail Expansion

Following the online launch, Supergoop! plans Nykaa physical store pop‑ups in Mumbai and Delhi. Beauty advisors will provide personalised skin consultations and custom SPF regimens, reinforcing the brand’s reputation for science‑meets‑style.

Final Thoughts

By marrying Supergoop!’s skincare‑infused sun protection with Nykaa’s reach, the launch promises a daily SPF revolution, making broad‑spectrum defence as routine as moisturiser, and as joyful as a beauty ritual.

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