Anil Kapoor 'works magic' with Godrej floor cleaner

Godrej Magic has enlisted actor Anil Kapoor to promote its recently launched Godrej Magic Floor Cleaner.

The TV commercial begins with Kapoor getting ready on set for an ad film shoot. He inquires enthusiastically with the director about his role in the filming, whether it is dancing, fighting, or something else. Surprisingly, the director asks him to clean the floor. The staff hands him a bucket and a mop as he believes it's a prank. When he learns that it is a Godrej product, he gladly agrees and requests the products. The director then hands him a sachet of Magic Floor Cleaner, and he looks bewildered, believing the team is playing him.

The director then reveals that the floor cleaner is the sachet itself. The TV commercial emphasises the ease of use and low cost of the ready-to-mix format, in which a small sachet is mixed with water to make a full bottle of floor cleaner. Anil turns to the camera, impressed by the originality of Godrej Magic Floor Cleaner, and comments, "Now that's magic!"

"The unique ready-to-mix format of this new product not only addresses reducing plastic consumption but also caters to the evolving needs of consumers," said Ashwin Moorthy, Chief Marketing Officer - India, Godrej Consumer Products Limited, speaking about the launch of Godrej Magic Floor Cleaner. We are thrilled to offer Godrej Magic Floor Cleaner, a ready-to-mix format driven solution that is revolutionising the floor cleaner industry. We are confident in delivering a breakthrough product that not only meets the highest standards of cleaning and germ protection but also resonates with consumers' need for affordable and sustainable life-choices by capitalising on our innovation-driven approach and deep understanding of consumer needs."

"Being a part of this innovative and eco-friendly solution is exciting," Kapoor said of his collaboration with Godrej Magic Floor Cleaner as a brand ambassador. Godrej Magic Floor Cleaner is an innovative concept that not only provides effective cleaning but also helps to reduce plastic waste and energy consumption. I am glad to support an innovation such as Godrej Magic Floor Cleaner, which enables people to make sustainable choices in their daily life. It's a step towards a greener future, and I believe that everyone can make a difference by making small but significant changes."