Royal Stag Renews ICC Partnership for Four More Years

Royal Stag has renewed its collaboration with the International Cricket Council (ICC) for another four years, maintaining its role as an Official Supporter. This renewed partnership will begin with the ICC Men’s T20 World Cup in the West Indies and the USA, continuing until the end of 2027.

Following a successful five-year collaboration from 2018 to 2023, this extension reinforces Royal Stag’s commitment to engaging with cricket fans. The brand has leveraged its association with prominent cricketers such as Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav to strengthen its connection with millions of fans worldwide.

Royal Stag's involvement with the ICC has included several significant campaigns like #ItStartsWithYou, #InItToWinIt, and #LargeHumaaraHai. These initiatives have utilized comprehensive media strategies, digital engagement, innovative technology, and exceptional fan experiences, all aligning with the brand's 'Live It Large' ethos.

Kartik Mohindra, Chief Marketing Officer of Pernod Ricard India, expressed enthusiasm about the continued partnership: "Royal Stag has consistently embodied the 'Live it Large' philosophy, motivating people to dream big and shape their destinies. Our association with cricket began in 2000, and since then, we've deepened our ties with the sport, significantly impacting cricket fans across the country. We are thrilled to renew our partnership with the ICC, enabling us to continue delivering 'Live It Large' experiences to passionate cricket enthusiasts everywhere."

ICC Chief Commercial Officer Anurag Dahiya also shared his excitement: "The ICC is pleased to extend its partnership with Royal Stag for another four years. Collaborating with a global leader like Royal Stag allows us to redefine the fan experience and bring people closer to the game than ever before."