Tata Play Binge partners with FanCode for sports entertainment expansion

Tata Play Binge, catering to India's escalating sports content demand, unveiled the addition of FanCode, a sports streaming platform, among its 25+ OTT app offerings. This signals Tata Play Binge's inaugural dive into sports-oriented content, positioning itself as an all-encompassing entertainment hub.

This integration grants users unlimited access to live sports content spanning cricket, football, kabaddi, basketball, volleyball, baseball, and rugby. FanCode, a subsidiary of Dream Sports, promises an immersive sports entertainment experience, having streamed over 550 tournaments and 18,000 matches, reshaping viewers' engagement.

Among the exclusive championships featured are Dream11 Super Smash, Carabao Cup, Tamil Nadu Premier League, Bangladesh Premier League, and the gripping Yuva Kabaddi Series, alongside 50 other sporting events. The platform aims to ignite the thrill of competitions with offerings like the Caribbean Premier League in cricket, Major League Baseball, and the Volleyball Nations League.

Pallavi Puri, Tata Play's Chief Commercial and Content Officer, emphasized, "Tata Play Binge's diverse content caters to every viewer. With FanCode's inclusion, we enhance the sports viewing community, offering ample engagement options year-round."

Yannick Colaco, co-founder of FanCode, expressed enthusiasm: "Partnering with Tata Play Binge marks a significant milestone. Millions of new users gain access to FanCode, enjoying global sports content at their convenience."

The collaboration aims to bridge entertainment and sports, amplifying engagement and viewership experiences across diverse sports offerings.